Balanced Scorecard deployment at subsidiaries of Aditya Birla Capital – Narendra Singh

Aditya Birla Capital Limited (ABCL) is the holding company for all the financial service businesses of the Aditya Birla Group.

As three subsidiaries of AB Capital i.e. ABFL, ABHFL and ABIBL implemented Balanced Scorecard, there was a need to provide a user friendly UI/UX to employees, which can help in managing the BSC, its metrics and most importantly relate them with different initiatives planned. Corporater has immensely helped in converting these intentions and making them live. With help of Corporater, not only ABFL Corporate team but also the Regional and Functional teams are able to see their performance across all key measures of four perspectives of BSC, in a rolling up and down manner. With Corporater, entities are able to see comprehensive view of its business at one platform. By using Corporater employees are more informed, aware, empowered and aligned with Organisation Vision and Mission.